City Beautiful Visit Orlando, the area’s marketing and tourism bureau, is looking to bring back tourists.
City Beautiful Agency
There is a launch by the agency for a new campaign called “The Wonder Remains.” It is aimed at people in the Southeast.
“Weaving both inspiration and education to help travelers is what the new campaign does. It is to help those who are ready to pack their bags and come now. In addition, to those just starting to research future travel, new Visit Orlando CEO Casandra Matej said in a statement. On February 1st, Matej started the role. She was previously CEO of Visit San Antonio.
Orlando, Florida Campaign
Trademark Orlando destinations are highlighted in the campaign featuring Disney World, Universal, and SeaWorld as well as other area attractions. However, the focus will be on affordability with deals available to all visitors at visitorlando.com.
With the release of a new TV commercial featuring the major theme parks, hotels, and outdoor experiences, The Wonder Remains campaign kicked off.
Since last March, the new campaign marks that Visit Orlando has launched a marketing campaign to reach tourists outside of Florida.
The recovery has been slow since the COVID-19 pandemic hit Central Florida’s tourism industry. In fact, the theme parks have reopened and put in a number of health and safety measures. Yet many have had to lay off workers. In addition, surrounding businesses have also been struggling.
An average of $75.5 billion in economic impact is what the local tourism industry generates, Visit Orlando said.
Moreover, this comes one day after the Orange County Comptroller’s office released December’s tourism development tax dollar collection. In fact, the county is collecting $10,592.000, which is a 59% decrease from December 2019. This is according to the data. Moreover, it was the eight consistent month that collections have increased. It took a devastating hit at Orlando’s tourism took in April.
$10,592,000 is still less than we have collected in and during the pre-pandemic month since September 2010. Although the steady monthly increases in collections are positive news. Since December since 2005, it is less than we have collected, said Orange County comptroller Phil Diamond on Monday.